Senior Manager, Analytics & Insights Enablement

If you have a passion for data and analytics and a desire to build a data-driven culture in digital product development, we have an exciting job opportunity waiting for you!

We are seeking a Senior Manager for Analytics Enablement in our Data, Analytics & Business Improvement team. Join us in building a robust behavioural analytics platform for our consumer-facing LEGO websites and apps, and play a key role in fostering direct, lasting relationships with millions of LEGO fans around the world.

Please note, this role is based in our LEGO Group Headquarters in Billund, Denmark.

Core Responsibilities

• Lead a team of analytics enablement specialists (Analytics Engineers and Data Visualization developers), providing hands-on technical guidance while empowering your team to grow and thrive. Act as a key driver of team culture, behaviours, and strategy.
• Oversee the implementation of user and audience behaviour tracking across digital touchpoints, building scalable data pipelines that connect multiple sources of data and ensuring compliance with our ethical data policies.
• Develop and implement a long-term strategy for self-serve analytics in Digital Consumer Engagement, driving the build, maintenance, and adoption of user-friendly analytics tools. Actively drive usage of tools with a wide variety of users, to drive data-driven decision making across the function.
• Collaborate with Analytics Business Partners and digital product teams to define and implement a scalable data model and self-serve reporting capabilities, transforming raw data into structured tables and reports.
• Partner with the LEGO Data Office and Analytics Enablement leaders to establish standards for data producers and consumers, embedding best practices across digital product teams (data quality, data ownership, documentation and code standards, etc.).
• Actively build and engage with a cross-functional data and analytics network to establish standards for data modelling, management, visualization, and documentation.
• Maintain an outside-in perspective, fostering the team’s understanding of the newest technologies and methods for handling and analysing large datasets.

Play your part in our team succeeding!
The Data, Analytics & Business Improvement team is an analytics & continuous improvement practice within the LEGO Group’s Digital Consumer Engagement (DCE) function. We focus on building meaningful, long-lasting relationships with consumers and shoppers, and we do this through the ethical and effective use of data.

We are looking for an expert analytics enablement leader to guide a dedicated team of specialists in developing our data platform and reporting tools for consumer-facing experiences. This role involves close collaboration with our Data Office, engineers from Digital Product teams, and Analytics Business Partners to convert raw data into a reusable format for analysis and reporting.

Do you have what it takes?

• Technical Proficiency for Analytics Engineering & BI Strong mastery of SQL is essential (Python beneficial), with a passion for analysing large structured and unstructured datasets.
• Leadership Experience Proven ability to lead and mentor a team of analytics specialists, fostering their growth in technical fields.
• Proven Business Impact A track record of delivering measurable business value to non-technical collaborators through data modelling and intuitive visualizations, facilitating faster decision-making.
• Behavioural Data Analysis Demonstrable experience with web and app behavioural data, preferably using Snowplow or Adobe Analytics.
• Dashboard Development & Adoption Hands-on experience building and maintaining self-service dashboards (Power BI or similar), driving user adoption.
• Data Transformation & Data Architecture Design Passion for converting raw data into structured tables and reports that address common business queries. Hands on experience setting up and maintaining bronze, silver, and gold layers in big data platforms, preferably with Databricks and Apache Spark. Familiarity with GitHub and dbt modelling is important.
• Problem-Solving & Relationship Building Comfort with ambiguity, and a natural preference for an environment where you play an active role in defining the solution to complex and undefined problems We're looking for a leader who is proactive and comfortable taking initiative, even without formal authority. This person should also be adept at building collaborative relationships across different areas of an organisation to ensure momentum.
• Communication Skills & Influence Excellent written and verbal communication skills – Able to build trusted working relationships with both technical and non-technical colleagues and stakeholders, and a demonstrated ability to simplify complex topics to those less familiar with data infrastructure.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?
Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.